Okay, I admit. I am the pot calling the kettle black. I
do not update blogs, tweets, post to social sites on my own behalf. Frankly, it
is hard enough to keep up with the posts from Phil Rozek , Andrew
Shotland (like the new pic), Darren
Shaw, Mike
Blumenthal , David Mihm, and Nyagoslave Zhekov to say a few.
For all those into SEM, this article from MSN Money caught my attention.
"Mobile purchasing goes mainstream."
We have seen this coming for a long time. With more and
more people utilizing Smartphone's and tablets, the day of "going
home" to research and purchase a product via desktop is dying.
Now, the speed of mobile and the insights of social
exchanges such as reviews and peer purchases are a driving factor over one's painstaking
sole research. And trust in technology's
privacy and efficacy is a "given" for more people today. Bye-bye Boolean.
"Everything will be personalized."
Well duh. Why do
you think ads for Jones Wear New York show up next to your inbox on Yahoo mail?
The average consumer does not know about "privacy mode" and apps to
squelch these ads. I liken this to the
day I asked the postmaster to stop putting the usual Wednesday junk mail in my
PO Box. He said "we get paid to put it in all boxes and they all have got
to be accounted for." And I thought
USPS was not in it for profit.
"Couponing will go high-tech."
Anyone else out there get personalized Grocery Store
deals delivered to your email? Yep and all you have to do is go to the website,
click on the deals you might want to use and it adds them to your - guess what?
Club card. You can even do this while in the store on your
mobile.
Not new. But going even more high-tech? "Coupons on
Checkout" is one app that makes it possible to have any coupon at the
right time.
There are other things in this article but these examples
show the need to adapt to upcoming buying trends. It proves that the "responsive",
reactive, or adaptive element of a web site is becoming more critical.
And, it demonstrates client's needs to "adapt" cutting
edge technology in order to beat the competition.
It does make for some interesting dialogue as to the effectiveness
of some of these efforts. I know that because
of my own bias ("I know those
are ads and I am not going to shop for a sweater right now"), but then I
am in marketing.
When I ask friends or acquaintances, their opinion about
such advertising as those that slow down my Yahoo mail, or the Google Placed
ads at the top or side of a page, I am usually given the same answer.
"I know they are paid for advertising so I do not
click on them."
Is it any wonder numbers of stars and review content will
continue to dominate purchasing in 2014?
